On-Air Fundraising consultation
I am available to help your organization:
- Create better public television fundraising schedules.
- Train new or tired public radio and television fundraising talent.
- Guide the strategy and improve the support systems of your on-air campaigns.
Copywriting
Well-versed in copywriting techniques for all media, I can work with your organization to:
- Enhance your direct mail program with messages written for specific strategies.
- Develop persuasive scripts and interstitial spots for your air.
- Help you avoid the mistake of using "dead tree" copy for online communications.
- Write innovative and attention-grabbing positioning copy of all kinds.
Integrated Development Strategies
An immersion in varied aspects of public media development has enabled me to assist your organization with:
- Mentoring / Orientation for new hires who are not familiar with some of the history, idiosyncrasies and trends in public media development.
- A Messaging / Positioning Audit. Do your messages sound, look and feel like they all tie back to the same mission, vision and values?
- Organizational Analysis of your development operation. Are you putting your key resources and best people on your most troubling problems or your greatest opportunities?
My Approach
IDEAS x ACTION x EVALUATION = ADVANCEMENT1. Think through available options
2. Execute upon those that seem best
3. Measure the results
Your subsequent options and future actions can be guided by analysis of the measured results. Repeat as necessary. Seems fairly simply, right?
So why do net revenue growth and increased donor participation elude so many public media development shops?
Too many ideas: Asking about best fundraising practices for public media is to discover that debate is more abundant than direction. As an experienced public media development professional who has seen his fair share of both failed and successful ideas, I can help you improve your program, whether that means strategic innovation, getting back to basics or both.
Always time to act, never enough time to think and evaluate: Membership programs, renewal cycles, on-air fundraising campaigns and the like are awesomely uncompromising task masters. If today's deadlines are always pushing away tomorrow's opportunities, I can help you implement improvements and innovations for which you would not have otherwise had the time or capacity.
Too much data: High turnover and inconsistent performance tracking and analysis methods make too many development shops data-rich, information-poor and knowledge needy. I can help you organize the haystacks of data so it's easier to pull the relevant knowledge-needles out of them.